Biophilica partners with ID Genève

ID Genève watches made from Treekind strap. Source: ID Geneve, 2022

Biophilica has partnered with Swiss watch brand ID Genève to develop a watch strap made from from Biophilica’s Award-winning Treekind® material.

The collaboration was a feature of a new generation of watches by the Swiss watch designer. The watch strap was entirely made of Treekind, making it compostable, plant-based, plastic free and non-toxic but yet maintaining a luxurious finish and complementing ID Geneve’s high standard of quality.

At Biophilica we are very proud of this collaboration where sustainability and innovation meets luxury and timelessness.

We were also delighted to work with a brand that places alongside luxury places circularity and sustainability in the heart of its values.

ID Genève watches made from Treekind strap. Source: ID Geneve, 2022